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How to Write a White Paper

BREAKING DOWN 'White Paper'

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What is a 'White Paper'

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When I first started writing white papers more than 20 years ago, I looked all over for a FAQ.

Teams to align with include: Review the following questions in preparation for title brainstorming: Who is your target audience? What are you providing in this white paper that your audience cannot get elsewhere? Ensure your title represents what is truly in the white paper. Unless you work in a highly technical industry, avoid buzzwords and stick to clear and easy to understand language. Consider search engine optimization as part of title creation. Optimal title length for search engines: As they say, less is more.

Do take the time to create a shorter, more powerful title. Having trouble shortening your title? Break it down into sections with a colon, or insert a subtitle that can be more descriptive.

Write the abstract after you have completed your white paper. Use a direct structure format for the creation of your abstract. Keep it short, simple and to the point. A commonly recommended length is to words. Put the entire abstract on the title page.

Then you can use the title page as a separate sheet for your sales team to send to prospects. Add a call-to-action linking to the full white paper and save it as a PDF.

Ensure that the abstract answers the following questions: What is included in this white paper? Why should I read this white paper? Give your audience a reason to take time out of their busy schedule to read your white paper. Have someone review your abstract. Outline Develop an outline prior to beginning the writing process; it will eventually take form as its shorter, more succinct cousin, the table of contents.

Yes, it will take time and delay the start of the writing process. However, it will save you an enormous amount of time in the long run, and more importantly, ensure you have a better final product. There are plenty of other formats to provide company or product-specific information to your audience, such as data sheets for example.

Be sure to include team members as part of the development and review of the outline to ensure your white paper plan is on target. Plan on many revisions. Creation of an outline is an iterative process. Map out sections and subsections. It is important to break up your text into several sections, including section headers and subheads within each section. This increases readability and allows your reader to skim through the document and absorb the sections most relevant to their business.

Set up the problem, need or pain point right up front. Use data to support your point s. Provide additional detail to that included in the abstract, but avoid going into too much detail. Indicate the objective s of the white paper, as well as what specifically will be included in subsequent sections.

Providing a map or structure in the introduction will help your audience follow your thought process and understand how the white paper is organized to achieve its objectives. Sample questions to be answered in this section: What is currently happening in the market today? Answering this question will help readers understand why your solution is of value; and more importantly, entice them to continue reading.

What data points help to support answers to the above questions? Introduce the solution s , including a clear definition and even a framework or model. Provide a detailed description of each part of the solution. Use subcategories as required to help readers draw distinct boundaries between different parts of the solution. Subcategories also make it easier for your audience to follow your thought process and absorb the content.

Be very clear regarding the benefits of each of the solutions , including how it specifically impacts your audience. The information on tokens is detailed during its offer at the stock exchange.

In general, the public is interested in the future cooperation of the company with issued tokens. In this situation some questions will need to be answered: Will the issue be limited before the pre-sale? When will sales start on the market? Will redemption or buy-backs be operated? In theory, the team should present a detailed working plan for the next 12—18 months, which should include the beta-launch. If some tasks of the roadmap have already been performed, that may be considered as an advantage for the project team.

Looking at best practice: We have selected three very successful projects and analyzed their white papers find more examples at this link. Monetha is a project of a payment system for the blockchain. Its white paper of their system contains all the abovementioned sections.

These details are crucial for all white papers. Besides the technical description of the product architecture, there are also some easy-to-read diagrams.

Its white paper may give the impression that documentation does not need to be as comprehensive as we suggest. The file see below is not beautifully designed and is created in a research article pattern a simple two-column document. White papers are widely used among organizations and corporations to explain a problem and describe a solution that can meet that need, such as a product, service or program.

Tailored to fit the needs of a specific audience, a white paper gives background information on the topic, explains the challenges the audience faces and presents the benefits of the writer's proposed action plan.

Knowledge of your audience, solid information on the topic and strong organization can all help you write a white paper that persuades readers to choose your solution. That's how long you have to grab a reader's attention, states the technology resources website Knowledgestorm. Within the first paragraph, the paper should identify the audience's problem in a way that captures their attention.

If they don't feel you're addressing their particular needs, they may not continue reading. Begin your paper with an introduction that summarizes the issue of concern.

For example, if your white paper is about choosing a method of course evaluation for college classes, you'll define the problems teachers and administrators face with this issue, such as the effect of a lack of student interest on the results. Presenting the topic's history in an objective, informative tone gives a recap of its past challenges and allows you to establish credibility with readers through your knowledge of the issue.

As you present this background, consider what your audience already knows about the topic and use this information before you present your solution. For example, a white paper about using electronic textbooks in college might describe the growing role of technology in students' lives, as well as the financial burden of purchasing textbooks when college tuition is already expensive.

Once your paper has objectively established the problem, you can describe how your solution meets its needs.


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This means writing a summary of your white paper and including an organized list of topics. Emphasize the value you will create. Your white paper is not a billboard for your business—it is an opportunity to create an image of expertise and insight that will help your readers. In .

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White papers are widely used among organizations and corporations to explain a problem and describe a solution that can meet that need, such as a product, service or program. Tailored to fit the needs of a specific audience, a white paper gives background information on the topic, explains the challenges the audience faces and presents the benefits of the writer's proposed action plan.

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While there are some similarities, writing a white paper isn’t quite like writing a blog post, case study, research report, grocery list, or well, you get the point. It’s . A white paper is an informational document, issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service.

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This puts a white paper at the top of pyramid, with the content from the white paper atomized into more bite-sized assets such as eBooks, webinars, infographics, blog posts, bylines, tweets, and so on. A white paper in the high-tech industry is a technical document that describes how a technology or product solves a particular problem. It's a marketing document and a technical document, yet it doesn't go too far in either direction. A good white paper is informative and is designed to show off the.